North East England eNewsletter - March 2006
Welcome to the first of a new series of regular updates about the North East England Regional Image Campaign. We’ll bring you all the latest news on who’s supporting the campaign, events, promotions, where you can see ‘Passionate People. Passionate places’ adverts, and how you can get involved and play your part in raising the profile of our fantastic region.
For further information contact the Regional Image Team on 0191 229 6861, or e-mail northeastengland@onenortheast.co.uk.
Please feel free to forward this newsletter to colleagues, friends, family and associates who you believe will be interested in the campaign. If this update has been forwarded to you and you would like to receive regular information on the campaign please click here to subscribe.
Back the Durham Bid to bring the Ashes to North East England.
The campaign is supporting Durham County Cricket Club in their bid to bring a number of International Cricket matches including an Ashes Test match in 2009 to the North East England between 2007 and 2011. Should the bid be successful the event will be of great significance for the whole region.
A bid has been submitted to the England & Wales Cricket Board stating the regional case to bring more international cricket to North East England.
The decision on which matches will be played at which grounds during this period, will be taken by the Major Match Group, the ECB advisory panel for International cricket matches, before Easter.
A website (www.signthebat.com) is collecting region-wide support for the bid, to demonstrate just how much International cricket means to the region. Please help by signing up, and telling others to do the same.
Pass on the word...
In partnership with the North East Chamber of Commerce, the Regional Image Team is holding a series of events across the region to promote the campaign to businesses, groups and organisations that are yet to get involved.
As well as hearing about what the campaign is doing to promote the region and having an opportunity to see and discuss the TV advert, people attending will hear from fellow business people who are supporting the campaign. Alan Henderson, Hartlepool Marina Ltd and Michelle Atkinson, Redcar and Cleveland Council will speak at the first event.
The series of events begin on Wednesday 8th March at the Atlantic Bar and Grill in Darlington. Registration is at 7.45am followed by the presentation and breakfast.
Please pass the details to anyone you think would like to attend. To book your place, please contact Judith Churchill on 0191 374 6463 or email judith.churchill@necc.com
North East England On TV
The first ever television advert promoting North East England, its spectacular coast and countryside, vibrant cities, rich history and passionate people was aired for the first time on 14th February 2006. The advert is currently scheduled to run until the end of March.
Viewers are directed to a special section on the tourism website for further information or can call 0870 225 0065 for a free holiday and short breaks guide.
Passion for Paint
North East England is displaying its passion for art with the Laing Art Gallery's latest exhibition in partnership with the National Gallery. Running from 13 April to 9 July at the Laing Art Gallery, Newcastle upon Tyne, 'Passion for Paint' is packed full of famous names - Monet, Degas, Van Gogh, Rubens, Van Dyck, Gainsborough, Turner, Sargent and Bacon are just some of the well-known artists whose work will be on display.
The exhibition is a celebration of the way that paint has been used by artists from different centuries, cultures and collections. It invites visitors to explore how artists have used paint to represent and mimic the world around them. It also looks at the potential of paint to convey emotions and shows how for some artists it has become the subject of their work. The Laing Art Gallery is open from Monday to Saturday 10 to 5 and Sunday 2 to 5. Admission is free. For further information visit http://www.twmuseums.org.uk/laing/
Passionate Logo on Demand
Demand for ‘Passionate about ... North East England’ has been so great that we have produced a further range of the most requested logos for supporters.
Passionate about education
Passionate about food
Passionate about heritage
Passionate about history
Passionate about learning
Passionate about music
Passionate about sport
Passionate about walking
Passionate about north east england
Passionate about business
Passionate about the community
Passionate about construction
Passionate about countryside
Passionate about culture
Passionate about cycling
To request one of these logos contact the team. Don’t worry if your preferred wording is not there – just let the team know and we can get a logo created just for you.
Are you newsworthy?
The Regional Image Website news pages is a resource for the entire region – forward us your press releases that demonstrate the aims and objectives of this campaign and we will display them on the site.
We are always on the look out for regional stories, people and events that could make an impact on a national level. For example:
- John Hays of Hays Travel was interviewed for the Sunday Times Business Section.
- A feature on BIG Studio Glass Design appeared in the Daily Telegraph’s Business section - Starting Out Column.
- The Scotsman has written about the region being a delight for lovers of fine food and beautiful scenery.
To discuss any ‘newsworthy’ opportunities coming up please contact: debbie.sharratt@onenortheast.co.uk or call 0191 229 6485
Passionate about PR
As the winner of the World Travel Award for Best Regional Marketing Campaign, the North East England campaign supported the regions PR and communications industry through the Chartered Institute of Public Relations Pride Awards for North East England, which recognise excellence and reward achievement in the PR and communications industry throughout the region.
Royal Television Society Awards
North East England had a strong presence at this year’s annual celebration of the Region's TV year.
View the Royal Television Society website »
Passionate about Food
A guide to eating out in North East England has produced in partnership with The Journal. Edited by Geoff Laws, the 124 page guide which includes details on over 200 places to eat, provides a cross-section of what is available in North East England and includes restaurants which are considered to be the best of their kind, as well as cafés and gastro pubs providing good food at reasonable prices.
The guide is available for £4.99 – from Newcastle Chronicle and Journal Reception, Waterstones, Fenwick, WH Smith and some independent bookstores.
Passion on Display at The Bowes Museum
The Bowes Museum in Barnard Castle is demonstrating its passion for North East England with the display of a 15m x 10m banner ‘Passionate people. Passionate places’ banner on the stunning grade 1 listed building during its £2.5m repair of the 130 year-old lead roof. Showing a member of the after-school club pictured with their own ceramic work outside of The Bowes Museum, the advertisement will now be seen far and wide, as well as on the museum.
Read more about the Bowes Museum »
Passionate about Community Safety
Watch out for Tyne and Wear Fire and Rescue Service vehicles displaying ‘Passionate about Community Safety - North East England’ stickers in 2006 as the organisation shows its commitment to community safety and the ‘Passionate people. Passionate places’ campaign, helping to raise the region’s profile.
In addition to using branding on its vehicles, Tyne and Wear Fire and Rescue Service is demonstrating its support by hosting briefings, using the North East England brand on its website and putting up posters about the campaign’s aims in its 23 community fire stations across the region
Tyne and Wear Fire and Rescue website »
North East England goes European
North East England’s is being promoted as a tourism destination right across Europe with the most extensive campaign yet to attract overseas visitors to the region. Holidaymakers from Netherlands, Norway, Ireland, Italy and Germany are being encouraged to visit North East England by the promoting of the region’s Coast and Countryside, History and Heritage, City Culture.
The www.visitnortheastengland.co.uk website now also has information displayed in a number of languages to help the potential visitor plan their trip around the region.
Ad-stars
Thanks go to Rhiannon Hiles, The Keeper of Interpretation and Simon Woolley, Head of Education at Beamish North of England Open Air Museum for agreeing to be the latest ad-stars in the ‘Passionate people. Passionate places’ campaign. Their images will soon be available to view alongside all the other stars of the campaign in the gallery on the website.
View a selection of advert stars the Regional Image Campaign has used to date »
Support Strengthens
Many thanks to all our supporters and the imaginative ways they are using the branding. There are now over 200 supporters of the campaign, and among the most recent to sign up are:
Jenkins & Hustwit
Kaffeccinos Coffee House
Logobank
Logstyle Ltd
Northumberland Cheese Co.
Roman
Tyne Castle Videos
Wynbeech Homemade
Chain Bridge Honey Farm
Berwick Borough LSP
Trade Partners UK
CBI North East
Epicurus
Golley Slater
Spacecraft Events Ltd
Orchid Software
Northumberland College / COVE (Centre of Vocational Excellence)
Sanderson Taylor Partnership
North East BIC
Jackel International
Feelgoodfood
Blyth Riverside Regeneration
Northern Heritage Service Ltd
Knightsbridge Developments U.K Ltd
Tyne Leisure Line Ltd
Durham Life Magzine
Win £1,000 of Shopping Vouchers
Buildings and bridges, new and old? Hillsides and beaches, green and gold? Tell us what makes you passionate about North East England and you could win £1,000 of vouchers from the MetroCentre or Hillstreet shopping centre, Middlesbrough. Share your passion with us at www.northeastengland.co.uk, and click on the Passion Board before Friday the 10th of March 2006 to enter.
Good luck!
Keep A Look Out…
... this list tells you where and when you will be able to see the television advert on the air over the next few weeks…
Wed 1 Mar 2006 – 16.25 Channel 4 (Deal or No Deal)
Wed 1 Mar 2006 – 21.59 Channel 4 (Bratcamp)
Thurs 2 Mar 2006 – 16.05 Channel 4 (Countdown)
Thurs 2 Mar 2006- 16.25 Channel 4 (Deal or No Deal)
Thurs 2 Mar 2006 – 22.30 Channel 4 (Downfall)
Fri 3 Mar 2006 – 19.28 ITV (Emmerdale)
Fri 3 Mar 2006 – 21.50 ITV (A Touch of Frost)
Sat 4 Mar 2006 – 16.44 Channel 4 (Countdown)
Sat 4 Mar 2006 – 18.25 Channel 4 (Supernanny)
Sat 4 Mar 2006 – 19.50 Channel 4 (Deal or No Deal)
Sat 4 Mar 2006 – 20.30 ITV (Who Wants to be a Millionaire)
Sun 5 Mar 2006 – 19.58 Channel 4 (Desperate Housewives)
Sun 5 Mar 2006 – 20.30 Channel 4 (Invasion)
Sun 5 Mar 2006 – 21.20 ITV (Midsomer Murders)
Sun 5 Mar 2006 – 23.08 ITV (ITV News)
Mon 6 Mar 2006 – 19.28 ITV (Emmerdale)
Mon 6 Mar 2006 – 20.58 ITV (Coronations Street)
Mon 6 Mar 2006 – 21.50 Channel 4 (The Real Dads Army)
Tues 7 Mar 2006 – 12.50 ITV (Lunchtime News)
Tues 7 Mar 2006 – 17.40 Channel 4 (Richard & Judy)
Wed 8 Mar 2006 – 14.15 ITV (Loose Women)
Wed 8 Mar 2006 – 17.56 Channel 4 (Richard & Judy)
Thurs 9 Mar 2006 – 20.30 ITV (The Bill)